The Referral Engine

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Business & Economics - Sales & Marketing
The Referral Engine

The Referral Engine

Name: The Referral Engine
ISBN: 9781591843115

John Jantsch

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Argues that word-of-mouth recommendations are more effective than traditional market campaigns, counseling professionals on how to promote positive referrals from one's customers by following three strategic principles. By the author of Duct Tape Marketing.

种类:

Business & Economics - Sales & Marketing

年:

2010

出版:

First Edition, 1st Printing

出版社:

Portfolio Trade

语言:

english

页:

243