Managing Innovation: Integrating Technological, Market and Organizational Change

Managing Innovationis an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.
Now in its fifth edition,Managing Innovationhas been fully revised and now comes with a fullyinteractive e-bookhousing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by theInnovation Portalatwww.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students.
Features:
TheResearch NotesandViews from the Front Linefeature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation TheInnovation Portalwww.innovation-portal.infois an essential resource for both student and lecturer and includes theInnovation Toolkit- a fully searchable array of practical innovation tools along with a compendium ofcases,exercises,toolsandvideos

Theinteractive e-bookthat accompanies the text provides enriched content to deepen the readers understanding of innovation concepts