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GLOBAL ELECTRONIC COMMERCE

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GLOBAL ELECTRONIC COMMERCE

J. CHRISTOPHER WESTLAND, THEODORE H. K. CLARK, THE MIT PRESS, Westland, J Christopher, Clark, Theordore H., J Christopher Westland, Theodore H K Clark
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Electronic Commerce Has Spurred Far-reaching Changes In Business, On Multiple Fronts, Using Many Technologies. This Book Provides A Deep, Practical Understanding Of These Technologies And Their Use In E-commerce. Unlike Other Books On E-commerce, It Does Not Concentrate Solely On The Internet. Instead, It Suggests That The Internet Is Only A Bridge Technology - Attractive Because Of Its Low Cost And Global Reach, But Unattractive Because Of Its Slow Speed And Poor User Interface. Each Of The Twelve Chapters Contains An Overview Of A Current Theory Or Practice Followed By One Or More Business Case Studies. A Combination Of Academic Theory And Case Studies Provides A Comprehensive Picture Of How Businesspeople Use Computers To Revolutionalize The Selling And Delivery Of Their Products And Services.--jacket. Introduction To Electronic Commerce -- Information Technology In The Post-industrial Revolution -- Redefining The Geography Of Space, Time, And Money -- Supply Chain Management And Information Alliances -- Telecommunications Infrastructure In Transition -- Access To Electronic Commerce Series -- Electronic Auctions And Intermediaries -- Electronic Financial Markets -- Digital Storefronts -- Secure Digital Payments -- Logistics And Service Opportunities And Issues -- Successful E-commerce. J. Christopher Westland, Theodore H.k. Clark. Includes Bibliographical References (p. [581]-585) And Index. Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce -- the automation of commercial transactions using computer and communication technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a…
年:
1999
出版:
1999
出版社:
The MIT Press
语言:
English
ISBN 10:
0262286017
ISBN 13:
9780585238210
文件:
PDF, 149.41 MB
IPFS:
CID , CID Blake2b
English, 1999
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