Strategic Management: Competitiveness and Globalization -...

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Strategic Management: Competitiveness...

Strategic Management: Competitiveness and Globalization - Concepts and Cases, 14e

Name: Strategic Management: Competitiveness and Globalization - Concepts and Cases, 14e
ISBN: 9780357716762

Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

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Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, this textbook incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies.

种类:

Business & Economics - Management & Leadership

年:

2023

出版:

14th

出版社:

Cengage

语言:

english

页:

684