Die Sprache im Bild - Das Bild in der Sprache: Zur Verknüpfung von Sprache und Bild im massenmedialen Text. Konzepte. Theorien. Analysemethoden

Although many everyday texts include pictures that contribute to the meaning of the message as whole, the field of linguistics has only sporadically dealt with this sign modality. The book closes the gaps by presenting theories for justifying possible references between language and pictures, and offers practical explanations for these references by way of numerous examples from journalism and advertising.