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Marketing Management

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Business & Economics - Sales & Marketing
Marketing Management

Marketing Management

Phil Kotler, Kevin Keller

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Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

种类:

Business & Economics - Sales & Marketing

年:

2008

出版:

13

出版社:

Prentice Hall

语言:

english

页:

816

ISBN 10:

0273718568

ISBN 13:

9780273718567

文件:

PDF, 39.05 MB

IPFS:

,

english, 2008

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