Loyalty Management
Cristina Ziliani, Marco Ieva
Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world.
年:
2019
出版:
1
出版社:
Routledge
语言:
english
页:
236
ISBN 10:
0429663420
ISBN 13:
9780429663420
文件:
PDF, 4.48 MB
IPFS:
,
english, 2019