Nail it Then Scale it

Nail the Right Things in the Right Order.
Nail It Then Scale It is the first lean startup book to help entrepreneurs through the process of launching a high-growth company. The book combines high-level principles and a step-by-step guide of what key actions successful entrepreneurs take to reduce risk and increase success. Nail It Then Scale It answers key questions that entrepreneurs have, including: Why do most new businesses fail? What first steps do successful serial entrepreneurs take? What are the most common traps that lead to failure and how can I avoid them?
Based on years of academic research and real world experience, Dr. Nathan Furr and Paul Ahlstrom conclude that startups often fail by doing the “right things,” but doing them out of order. In other words, conventional wisdom and human nature combined with entrepreneurial drive puts the entrepreneur on autopilot to become part of the 70-90% of new ventures that fail.
From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs step by step to victory. Stop following conventional wisdom and join the few entrepreneurs that consistently take their innovative ideas all the way to a successful launch.