Understanding Media Economics
Gillian Doyle
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
年:
2002
出版:
1st
出版社:
Sage Publications Ltd
语言:
english
页:
193
ISBN 10:
0761968741
ISBN 13:
9780761968740
文件:
PDF, 770 KB
IPFS:
,
english, 2002