Competitive Advantage in SMEs: Organising for Innovation...

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Competitive Advantage in SMEs: Organising for Innovation and Change

Name: Competitive Advantage in SMEs: Organising for Innovation and Change
ISBN: 9780470843345

Oswald Jones, Fiona Tilley

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* Draws on up-to-date empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services.* Discusses the effective and efficient use of information technology by broadening management skills and knowledge.

种类:

Business & Economics

年:

2003

出版:

出版社:

Wiley

语言:

english

页:

292

ISBN 10: